October 2025 | Media Releases
Haych the Label takes Grand Final week to great heights at Collins Square
In a week of AFL Premiership dreaming, former Essendon captain Dyson Heppell and wife Kate Turner-Heppell, alongside former Essendon Coach James Hird are asking Melbourne to dig deep, to help a young boy with a rare autoimmune disease realise his own dreams.
As Featured
Nine News Melbourne
View
High above the Melbourne city skyline, on the Collins Square rooftop, 13-year-old Harrison Pennicott handballed with the former Bombers players to raise awareness for Scleroderma, with the pair showing they still have the skills that took them to the top of their game.
Harrison has lived with the disease since he was four but isn’t letting it get in the way of him completing his sporting bucket list, with the next one on his list, seeing a live English Premier League game and meeting his football heroes.
Dyson and his wife Kate launched the streetwear clothing brand Haych to help Harrison and raise money for Scleroderma research, and today they opened their first pop up shop for Haych in Collins Square.
“The generosity people have shown has been incredible, and Harrison is a superstar who deserves all the accolades for getting on with his life despite coming up against such adversity,” Heppell said.
“Kate and I have loved every moment of our friendship with Harrison, helping him tick off his bucket list and now it’s time for us to get him to the UK to see the Premier League up close. We want to say thank you to everyone who has purchased products and made this Haych Collins Square pop-up store a big success,” Heppell said.
As featured on Nine News Melbourne
Dyson’s own family experience with the disease is what brought him together with Harrison.
“My grandmother battled Scleroderma for many years which is why I became an ambassador for Scleroderma Victoria, where I first met Harrison.”
Since then, Dyson, Kate and Harrison have shared unforgettable moments, from Harrison meeting Lewis Hamilton at the Grand Prix to being surprised in hospital by NBA star Dyson Daniels.
Harrison said he’s excited to see a Premier League game.
“I love Liverpool and Manchester United but my favourite player in the world is Cristiano Ronaldo. Haych means the world to me, because not only are Dyson and Kate helping fulfill my bucket list items, but it means we can help other less fortunate kids like me.”
“Sport makes me happy, and Dyson and Kate have been amazing helping me tick off my bucket list. It makes me excited for all the other things I still want to do, like seeing a Premier League game.”
Dyson and Kate Turner-Heppell with Harrison Pennicott and the Haych crew
Walker Group Executive of Investment Assets Emily Carroll thanked the Collins Square tenants and visitors for their generosity.
"Collins Square is one of Melbourne's busiest precincts, so by spotlighting inspirational stories like Harrison's, we can make a significant impact. We are incredibly proud we have been able to help Harrison get closer to his dream and raise awareness for Scleroderma." Ms Carroll said.
The Collins Square Haych Pop Up store launch will showcase the Label’s latest range of hoodies, t-shirts, caps, knits, spray jackets and beanies, all inspired by Harrison’s own drawings.
You can also back Harrison’s dream by purchasing online at haychthelabel.com.
